About Us

Travel Alliance Sales & Marketing Services, Inc. was set up in 1999 by Wolf Worster, an established tourism marketing specialist who has 15 years of travel industry experience which includes developing strategic marketing plans, executing worldwide sales efforts and implementing public relations campaigns. Formerly the Founding Director of The Western Canada Travel Alliance, Wolf is both a German and Canadian national.

Travel Alliance Group strengths include exclusive arrangements with some of the world´s most well established media outlets. Additionally, the company has build up a network of over 700 international tour operators and approximately 1000 global media professionals.

The company is based in Berlin, Germany with sales support offices in Chicago, Illinois and Vancouver, BC. Travel Alliance Concepts is owned by Travel Alliance Sales & Marketing Services, Inc.
Other companies operating under the Travel Alliance Group include Travel Alliance PR, an international public relations company working exclusively in the tourism and hospitalities.